Information Collection and Use
When you set up an account on our Web site or purchase an item from our Web site, we collect personal information provided by you that may include your: (i) first and last name; (ii) billing address; (iii) shipping address; (iv) other shipping addresses; (v) email address; (vi) phone number; (vii) credit card account number; (viii) items purchased from us; (ix) responses to specific questions (e.g., reasons for visiting our Site, the age of a child who requires an educational program); and (x) browsing, buying and selling patterns. We use this personal information in order to provide you with the goods and services that you purchase on our Web site. We use your email address or mailing address to provide you with information about your order and its status, and we may occasionally send out emails and mail to people who have placed an order online, with information about other goods and services available on our Web site or from partner companies. Your phone number is used by us only in the event that our customer care representatives need to contact you about an order you have placed, to respond to an inquiry from you or to make offers for new products or services from us or our partners that we believe will be of interest to you.
We request additional personal information from our users when placing an order on our Web site. In completing our order form, a user may provide contact information, such as name and shipping address, and financial information, such as credit card account number and expiration date. This information is used for billing purposes and to fulfill our customer orders. If we experience difficulties processing an order, we will contact a user through this information. While entering information into user forms on the Web site, personal information may be collected prior to the user clicking the submit button. Information collected in this manner may be used to contact users about their finished or unfinished transactions.
A cookie is a text file stored on the user’s hard drive containing information about the user. Web sites create cookies to record information about a user’s preferences, such as the items you add to your shopping cart, and for security purposes (see Security below). Cookies are also used to help us determine the various services you use and the support you may need, and to help us detect and solve any problems you may have while using our web site. In addition, the use of a cookie on our Web site will enable users to log on without having to reenter their password on each visit. If you wish, you may set your browser to reject all cookies. Cookies placed by our Web site may be tied to personally identifiable information.
Like most Web sites, we use log files. These log files store information regarding IP (internet protocol) addresses, browser type, ISP (internet service provider), referring/exit pages, platform type, date/time stamp, and number of clicks. These log files are used to analyze trends, administer the Web site, track user’s movements in the aggregate, and gather broad demographic information for our use. IP addresses, etc. may be linked to personal information if you have placed an order on our Web site.
Sharing of General or Demographic Information
We may share aggregated, general or demographic information we collect about our users and their use of our Web site with our partners in a manner which does not identify any individual user. We use an outside shipping company to ship orders placed on our Web site, and a credit card processing company to bill users for goods and services purchased on our Web site. These companies will not retain, share, store or use any of our user’s personal information for any secondary purposes.